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Doordarshan National is no. 1 among all GECs

Friday, 28 November 2014 | 2:58 pm

Leaving behind the top touted general entertainment channels, Doordarshan National jumped to number one position in all Hindi GECs during the afternoon hours 12:00pm to 3:00 pm in weekdays in all India 1mn+ markets

DD National had an average 448 thousands viewership in average last twelve weeks (Wk 35’14- Wk 46’14) in all 4+TG.

As reported by TAM, Doordarshan National was at the top with 448 GVTs followed by Star Plus with 436 GVTs, Life OK with 391 GVTs.

This spurt in viewership is the direct result of the channel’s strategy to provide the viewers with fresh content in their afternoon slot - ‘DD Dopahar’, while the other major GECs were still running their repeat telecast.

While in the evening slot (7:00pm-11:00pm) Doordarshan National is ahead of Sony TV, Life OK with 566 GVTs in all India 1mn+ market averaged in the last twelve weeks (Wk 35’14- Wk 46’14) in all 4+TG.
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